What ‘Repurposing Content’ Means
A lot of people think that to build out a product line with entry level, midrange and high-end premium products, they need to create a new product every time. That’s just not the case. Repurposing means doing more with what you already have. It means that you can keep your great content and just change the format to fit different audiences and different needs. A while ago, we had the opportunity to work with a really great coach, Lisa Sasevich. In her structured coaching program she would say, “Don’t change your message, change your audience,” and there’s realpower in that. You have a core message and there’s no reason for you to continually create new messages or create new products. Business owners really have the opportunity to take their core message and repurpose it, so they can use it for entry-level products and services, mid-range products and services, and premium products and services.
How to Repurpose Your Content
Most coaches, speakers and authors have created a great deal of content. The first step in repurposing that content is to take a good look at it and think of different ways it could be used. So, for example, if you have a blog, could you take a series of posts that are related to one another and string those together to create an ebook? Rather than writing the book from scratch, you could take the existing content from your blog and repurpose it into an ebook. Could you use an existing e-course that you have as the basis for that book you’ve always wanted to write? Could you package that e-course with some one-on- one coaching at a higher price point, as a V.I.P. program? There are lots of different ways to repurpose your content, you just have to step back and think out of the box a little bit!
Getting Started with Repurposing Content
The first step in anything business related is really looking at what your clients want and need. It’s not just a matter of how many different ways can you repurpose a particular product or service that you have, but it’s really stopping and looking and saying, “Okay, if I want to appeal to a different audience or a bigger audience, what do they want? What do they need? What appeals to them?” The next thing you want to do is take a look at the products and services you already have and where the holes in your program ladder are. Are you missing mid-level products and services? Are you missing premium products and services? Where is the place where you can naturally plug a hole with additional content?Interested in repurposing your business content? This is what we do! Please email us at firstname.lastname@example.org so we can get started building a Quick Six Strategy Map for your business! We’ll look at what your client needs are, what your company goals are and what your personal desires are. Then, we’ll take a look at your existing products and services and work together with you to identify the additional products and services that will ensure you have a full range of entry-level, mid-level, and high-end