Repurposing Your Existing Content

What ‘Repurposing Content’ Means A lot of people think that to build out a product line with entry level, midrange and high-end premium products, they need to create a new product every time. That's just not the case. Repurposing means doing more with what you already have. It means that you can keep your great content and just change the format to fit different audiences and different needs. A while ago, we had the opportunity to work with a really great coach, Lisa Sasevich. In her structured coaching program she…

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Creating Awesome Opt In Products

A Great Way to Build Your List What is an opt-in product? It is something that provides visitors to your site with value, introduces them to what you offer and is free of charge. It gives visitors an opportunity to “sample” your expertise without having to commit anything. When someone wants your opt-in product, they provide you with their email address and you provide them with the promised product. This is the best way to build your list. These folks have raised their hands and said, “yes, I want what…

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Scaling Your Business

The Hourly Coaching Trap If you have a business where your time is required to provide the services; to grow your business you really have to two choices: You can either work more hours or you can charge more per hour . And in some situations, neither one of those is a good option. You really just have to scale the business and by scaling the business, what we really mean is serving a larger audience with your message, serving more people, and getting more clients without working more and…

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How About Hosting a Webinar in 2016?

I just read an article at Forbes.com about marketing through webinars. It was originally published in early 2015, but the tips they give are just as applicable now. Webinars are a great way to both provide value and market your services to clients and prospective clients. And the interest in them doesn’t seem to be slowing down, either! From the attendees’ perspective, a webinar is a great way to learn a lot about a topic very quickly. It’s also helpful to hear from a number of different speakers, each with…

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Inspiring Prospects to Take Action

I love TED Talks! They are a great source of inspiration, imagination and information. One that I watched recently is by Simon Sinek, and the topic is “How Great Leaders Inspire Action”. I encourage you to drop whatever it is you’re doing and watch it! It has an important message for every entrepreneur out there. In a nutshell, Sinek talks about how to position your message so that it inspires people to listen. His words are important for all of us entrepreneurs. Think about the last time you were at…

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