Category: marketing

How do we know where we need to put stories and how do we know we have the right stories. First and foremost the stories really create a connection between you and your audience and yet again it doesn't matter if it's an audience that you're speaking to. If it's an audience of clients that are in your course or any other situation really they help you create a connection with the person that you're talking to or the people you're talking to. Humans have communicated over millennia through stories…

Read More

What does it mean to turn your book into a course? We've talked about leveraging your existing content in a previous business builder. And this is just another way to leverage that. If you remember Leveraging is really the fastest way you can create offerings for different markets and different price points. And what I mean by that is, that if your book describes the process you use with your clients or describes the way in which you address and resolve issues with people then you can quickly turn that…

Read More

 Staying Focused There are so many different ways we can go and there are so many different things we can do. One of the biggest challenges for successful entrepreneurs is to stay focused. It's just so essential if you're not focused, you're not working on your business. It's really really difficult to be successful. It helps when you're really focused on what you do really well when you're focused on your expertise. It helps you determine where some great areas to get partners in. What are some great areas to leverage…

Read More

The importance of knowing your big why It's fundamental to really understand why you actually do what you do. Your big why is what drives you forward, it's the reason you're in business. It underlies everything. You can ask yourself these kinds of questions, why did you start this business and not some other business. How did you get into this? What is really exciting about it or what really gets you going and gets you passionate. Another component of the Big Why is what's, What do you really care…

Read More

Leveraging your message. By leveraging your message what we really mean is that coaches speakers and authors typically have one core message. It doesn't matter if you're a sales expert or social media expert or writing expert, whatever it is that you do whatever your area of expertise you have one core message one system that you follow that's successful and repeatable. To leverage your message really means to take that core message and package it up in different ways to serve different clients at different price points and different…

Read More

What is a “Branded Process” A lot of people talk about a branded process, but many aren’t quite sure what that means. In a branded process, you package what you do into a series of clear steps, making it easy to explain to other people and easy for them to remember. When you define that process or those steps with a unique name, then it becomes yours and yours alone. It is what distinguishes you from your competitors. Most branded processes are some type of system, program, solution or formula.…

Read More