Why You Need Your Own Branded Process

What is a “Branded Process” A lot of people talk about a branded process, but many aren’t quite sure what that means. In a branded process, you package what you do into a series of clear steps, making it easy to explain to other people and easy for them to remember. When you define that process or those steps with a unique name, then it becomes yours and yours alone. It is what distinguishes you from your competitors. Most branded processes are some type of system, program, solution or formula.…

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Repurposing Your Existing Content

What ‘Repurposing Content’ Means A lot of people think that to build out a product line with entry level, midrange and high-end premium products, they need to create a new product every time. That's just not the case. Repurposing means doing more with what you already have. It means that you can keep your great content and just change the format to fit different audiences and different needs. A while ago, we had the opportunity to work with a really great coach, Lisa Sasevich. In her structured coaching program she…

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Creating a Killer Stage Introduction

The Importance of Stage Introductions There’s a famous quote, “You never have a second chance to make a first impression.” You have to think of your stage introduction as your first impression. Even though it’s someone else talking for you, it’s still the first impression the audience has of you. It really sets the context for what they’re going to think about you, how they’re going to perceive your presentation and whether or not they really are going to engage with you. Components of a High-Quality Stage Introduction The stage…

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Finding the Right eCourse Delivery Option for Your Business

The Popularity of eCourses eCourses are popular and they're getting more popular by the day. Really, from the entrepreneur's perspective, they're easy they're inexpensive to deliver. If they're designed right, they really deliver a lot of value to a lot of people. Most importantly, they leverage the entrepreneur's time. There's also a lot of flexibility in how they're delivered. From the participant's perspective, there's really a lot of value as well because they're a great learning experience, they are accessible from the comfort of their home or office and, in…

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Creating Awesome Opt In Products

A Great Way to Build Your List What is an opt-in product? It is something that provides visitors to your site with value, introduces them to what you offer and is free of charge. It gives visitors an opportunity to “sample” your expertise without having to commit anything. When someone wants your opt-in product, they provide you with their email address and you provide them with the promised product. This is the best way to build your list. These folks have raised their hands and said, “yes, I want what…

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Scaling Your Business

The Hourly Coaching Trap If you have a business where your time is required to provide the services; to grow your business you really have to two choices: You can either work more hours or you can charge more per hour . And in some situations, neither one of those is a good option. You really just have to scale the business and by scaling the business, what we really mean is serving a larger audience with your message, serving more people, and getting more clients without working more and…

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