About Us

Turn Knowledge to Profit

Coaches, Speakers and Authors hire us to turn their knowledge into profits because too many are overwhelmed, overworked and underpaid. We help them package what they know so they can get paid what they’re worth. From Tip Sheets and e-Courses to VIP and Structured Coaching Programs, they bring their knowledge and we do all the heavy lifting. The bottom line is that our clients earn more, make a bigger impact, and have the freedom to live the life of their dreams.


Johnell McCauley & Michael McCauley

Michael and Johnell McCauley are successful entrepreneurs, speakers, authors and podcast hosts. With more than 30 years of experience designing courses, services and systems that have earned more than $75 million, they know the formula for turning knowledge into profits. Through their company, Turn Knowledge to Profit, and their weekly podcast, Michael and Johnell provide coaches, speakers and authors with the insights, tools and techniques they need to grow their businesses, reach a bigger audience and earn more by doing what they love.