Knowing your big why
The importance of knowing your big why It's fundamental to really understand why you actually do what you do. Your big why is what drives you forward, it's the reason you're in business. It underlies everything. You can ask yourself these kinds of questions, why did you start this business and not some other business. How did you get into this? What is really exciting about it or what really gets you going and gets you passionate. Another component of the Big Why is what's, What do you really care…