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Month: December 2015

How About Hosting a Webinar in 2016?

December 26, 2015
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| Categories: Blog, marketing, message

I just read an article at Forbes.com about marketing through webinars. It was originally published in early 2015, but the tips they give are just as applicable now. Webinars are a great way to both provide value and market your services to clients and prospective clients. And the interest in them doesn’t seem to be slowing down, either! From the attendees’ perspective, a webinar is a great way to learn a lot about a topic very quickly. It’s also helpful to hear from a number of different speakers, each with…

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Are You a “Multipotentialite?”

December 14, 2015
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| Categories: Blog, message, passion

According to speaker Emilie Wapnick, a multipotentialite is someone with many interests and many creative pursuits. That sounds like me, and maybe you too! Watching Wapnick’s presentation was an eye opener for me. I have been to many presentations and workshops where the message is some version of “find what you’re passionate about and focus on that.” That’s good advice, but the only problem is that I have lots of things I’m passionate about. And they keep changing! Knowing that I wasn’t alone is great! The challenge for us multipotentialites…

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Inspiring Prospects to Take Action

December 7, 2015
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| Categories: Blog, marketing, message

I love TED Talks! They are a great source of inspiration, imagination and information. One that I watched recently is by Simon Sinek, and the topic is “How Great Leaders Inspire Action”. I encourage you to drop whatever it is you’re doing and watch it! It has an important message for every entrepreneur out there. In a nutshell, Sinek talks about how to position your message so that it inspires people to listen. His words are important for all of us entrepreneurs. Think about the last time you were at…

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